Logos & Trademarks - Technical FAQ
Q: Cannot locate a specific logo or trademark? :
A: Try this Google search of our website
Q: Are the logos and trademarks colored? :
A: Most of the collection is colored, some are still black & white, generally the same logo is available in both formats. Black & white logos and trademarks can be easily opened in Illustrator, FreeHand or CorelDraw and colored to your choice. Check with Digital Wisdom for the status of the latest release and schedule of conversion to color.
Q: Are the logos and trademarks identified with Pantone colors? :
A: The logos are presented in CMYK 4 color process colors.
Q: Why are some logos and trademarks missing? :
A: Some companies and organizations restrict the availability of their logos and trademarks for legal reasons - they generally wish to control very closely the use and display of their registered trademarks, and supply artwork directly to authorized users.
Q: What's the best application to work with the EPS logos? :
A: The preferred application for handling EPS files is Adobe Illustrator - this gives you complete vector control over sizing, coloring and manipulating the logos and design symbols. Macromedia FreeHand and Corel Draw work equally well. The EPS logos can be placed in Quark Xpress and Adobe Indesign. There are many other applications that will open or import EPS vector graphics.
Q: Can I use the Logos and Trademarks in Microsoft PowerPoint? :
A: The EPS logos can be placed in PowerPoint - insert picture from file and select a logo EPS file. Multiple logos may be selected. Once they appear in your PowerPoint workspace, they may be resized.
Q: What is the dpi resolution of the logos? :
A: The Logos & Trademarks are not bitmap graphics, therefore there is no DPI as such. They are supplied in the EPS (encapsulated postscript) vector format and can be opened in Adobe Illustrator or Macromedia FreeHand or Corel Draw. EPS is the industry standard for drawing, layout and artwork... anything that is not photographic or bitmapped.
EPS means that the file format is a mathematical string of commands indicating direction, color and width, etc. You are able to drag and resize the EPS format graphics out to any size, be it for postcard through to 100 ft advertisement billboards, and maintain the graphic quality of the object.
Once opened in Adobe Illustrator, the image can be exported to any bitmap format, and you can designate the dpi you need in the specifications dialog box... please see next question below for more details. Download one of the sample logos and try it out!
Q: Can I use the logos in a bitmap application such as Photoshop? :
A: The EPS files can be imported into Adobe Photoshop - you will have to specify the quality and resolution since Photoshop is rasterizing the vector graphic. Normally vector EPS are completely resizable however once you you convert the vector graphic to a bitmap graphic it will become one specific pixel size. A WMF (Windows Meta File) format is available for those who which to use the logos with more basic applications - this format is supplied on the full collection CD-ROM and on the 31 downloaded Industry categories collections.
Q: Can I use the logos an application such as Word? :
A: If you are using Word for Windows or a similar application, you can use the EPS logos. In your Word document, just go to Insert > Picture > From File > navigate to the logo location, directory and then select the EPS logo file to insert. Once inserted, click on the logo and you should see 8 handles that will allow you to adjust the size of the logo. Use the handles on the 4 corners of the logo to resize and maintain the original proportionality of the logo.
Q: What is the Logo and Trademark upgrade path? :
A: The updates are handled directly from our registration database. Updates for the full collection are usually between $37 and $47, depending on the size of the update. Providing a registration card has been sent in, clients are notified by mail or email as to the availability of the update. Updates for Logos & Trademarks are usually released in late spring. If you have purchased 45 days prior to an update being issued, the update is free of charge - shipping is $5 within the USA.
Q: On Macintosh, is there a viewer application for EPS logos? :
A: There is shareware application called Mac GS View at http://www.cs.wisc.edu/~ghost/macos/ that will open or import EPS vector graphics.
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